of Hai Luen Trading Co., (HK) Ltd.
||The company was established and named as Hai Li
Company in 1967, which supplied food and beverage to maritime crews.
In 1979 the name of the company was changed into Hai Luen Company, which
becomes one member of China Merchants Group. In the same year, the company
expanded its business to become the duty-free spirit and cigarette suppliers.
In the 1980s, Hai Luen began its onshore business that corresponded with the
trade of China Merchants Group involved in the development of Shekou Industrial
Zone. Its scope of service rapidly expanded, supplying food, duty-free
cigarettes, liquors and daily necessities first to hotels and restaurants in
Shekou Industrial Zone, and then to supermarkets, department stores, oilfields,
nuclear power plants and other logistics bases, as well as Chinese consulates
In 1984 the company was reorganized into a limited company and renamed as Hai
Luen Co (HK) Ltd, which has been using up to now.
In order to support the market expansion strategies, the company purchased Kwai
Chung Godown in 1988 and Jordan Godown in 1989. Due to the insufficiency of
Kwai Chung and Jordan Godown, the company purchased an additional godown
located in Tsuen Wan in 1995, which covers an area of over 20, 000 square feet.
The company set up a private bonded warehouse in 1996 and built a thermostat
controlling storehouse for wines in 1999.
In the early 1990's Hai luen began to place special emphasis on the Hong Kong
market. Hai Luen source and obtain distribution and licensing rights of quality
products all over the world.
The company purchased and moved to an office building located at 9, Des Voeux
Road West in 2000.
Set up the temperature-controlled bonded wine warehouse in 2006.
In order to develop the business in Mainland China, Hailuen set up the
subsidiary company- Your Cellar (Shenzhen) Co. Ltd in Shenzhen on 7 Nov 2008
and extended the temperature-controlled wine warehouse in Hong Kong in 2008.
In 2010 Your Cellar set up the wine shop, Maotai counter and Wuliangye
franchised store in Shenzhen.
Hailuen has become the largest duty-free ship provisions supplier and the
leading importer and distributor with best fame, complete facilities and
excellent service of its kind in Hong Kong and Mainland China. To ensure our
service is comprehensive and well-arranged, the company sets up its own office
building, temperature-controlled wine storehouse, bonded warehouses, cool
chambers and a fleet of vehicles and ships.
Hailuen is the agent of many popular Chinese spirit brands including Moutai,
WuLiangYe, JianNanChun, LuZhouLaoJiao, ChuYehChing and so on. Besides, it is
also the local leading supplier of famous foreign wines from France, Spain and
Chile, other foreign spirits including Brandy such as Hennessy XO, Remy Martin
VSOP,Red/ Black Label Whisky.
To satisfy our customers, the company is willing to provide the best quality of
service with the professional and abundant experience. The experienced and
efficient teams handle the quick and accurate on-line customs permit
application and guarantee high quality delivery and warehouse service. Hai Luen
will, as always, strive to provide customers the best products and services.